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HairMilk is a modern hair care brand designed for the natural hair community. Our line of nourishing products encourages women of every background and texture to feel beautiful in their natural locks. Nymph was involved with the brand's art direction, identity, e-commerce design, print, and package design.
HairMilk is a modern hair care brand inspired by the natural hair community featuring a line of nourishing products that encourage women of all backgrounds and textures to feel beautiful in their natural locks. Nymph was involved with the brand's art direction, identity, e-commerce design, print, and package design.
HairMilk is a a modern hair care brand inspired by the natural hair community featuring a line of nourishing products that encourage women of all backgrounds and textures to feel beautiful in their natural locks. Nymph was involved with the brand's art direction, identity, e-commerce design, print, and package design.
Effortless meets sweet. HairMilk's logo called for clean, bold sans-serif with large palette of soft, pastel hues to complement the line of packaging.
Effortless meets sweet. HairMilk's logo called for clean, bold sans-serif with large palette of soft, pastel hues to complement the line of packaging.
Effortless and sweet. HairMilk's logo called for clean, bold sans-serif with large palette of soft, pastel hues to complement the line of packaging.
Effortless meets sweet. HairMilk's logo called for clean, bold sans-serif with large palette of soft, pastel hues to complement the line of packaging.
Effortless meets sweet. HairMilk's logo called for clean, bold sans-serif with large palette of soft, pastel hues to complement the line of packaging.
The brand's product imagery uses color-blocked, geometric set designs. It’s vapor-wave meets La Muralla Roja. The lifestyle photography featured in the designs highlights models from every background to promote inclusivity, empower women, and celebrate natural hair. The running theme of “hydration” kept us focused on the brand’s sweet, playful look.
The brand's product imagery uses color-blocked, geometric set designs; vapor-wave meets La Muralla Roja. Lifestyle photography uses women from all backgrounds and textures to promote inclusivity and empower women of all textures to feel beautiful and moisturized in their natural hair. Hydration, natural beauty, and textures being the main themes.
The brand's product imagery uses color-blocked, geometric set designs; vapor-wave meets La Muralla Roja. Lifestyle photography uses women from all backgrounds and textures to promote inclusivity and empower women of all textures to feel beautiful and moisturized in their natural hair. Hydration, natural beauty, and textures being the main themes.
HairMilk's full e-commerce website needed to feel contemporary while maintaining an effortless user experience. The site includes custom iconography, and details like interactive ingredient lists to help customers make informed decisions.
HairMilk's full e-commerce website needed to feel contemporary while maintaining an effortless user experience. The site includes custom iconography, and details like..im so tired wat
HairMilk's full e-commerce website needed to feel contemporary while maintaining an effortless user experience. The site includes custom iconography, and details like..im so tired wat
Milk cartons were used to add a playful — and memorable — element to the brand. At the same time, presenting HairMilk's hair care line as a series of formulas (1 through 6) allows us to highlight the thoughtfulness that goes into the product itself.
The physical cartons were designed with an eco-friendly approach that uses recycled cardboard, and are coated with a satin finish that pops in any shelfie
Milk cartons were used to create a memorable and playful feel to the brand. HairMilk's hair care line consists of formulas numbers 1-6–each one tailored for a wide range of hair care needs.
The cartons were designed with an eco-friendly approach, using recycled cartons, with a soft satin finish to complement any cosmetic filled shelfie.
Milk cartons were used to create a memorable and playful feel to the brand. HairMilk's hair care line consists of formulas numbers 1-6–each one tailored for a wide range of hair care needs.
The cartons were designed with an eco-friendly approach, using recycled cartons, with a soft satin finish to complement any cosmetic filled medicine cabinet.
A printed “how-to” booklet was designed to accompany the brand collateral to help inform those who are new to co-washing or are unfamiliar with the terminology used in the natural hair community. Custom stickers were designed to add a playful experience to the brand and promote texture-confidence.
A printed How-To booklet was designed to accompany the brand collateral to help inform those who are new to co-washing or are unfamiliar with the terminology used in the natural hair community.
A printed How-To booklet was designed to accompany the brand collateral to help inform those who are new to co-washing or are unfamiliar with the terminology used in the natural hair community.
Custom iconography was designed for HairMilk packaging and branded items with the goal of quickly educating those new to the natural hair community while celebrating what each line achieves for their particular hair type.
Custom iconography was designed for HairMilk packaging and branded items with the goal of quickly informing those new to the hair community as well as those familiar with them what each line achieves for their hair care.
Custom iconography was designed for HairMilk packaging and branded items with the goal of quickly informing those new to the hair community as well as those familiar with them what each line achieves for their hair care.
